Paid Social · F&B Only

The feed is where
food brands are won.

We run paid social for food & beverage brands across Meta, TikTok, and Pinterest — creative and campaigns built on real buyer research, not platform defaults. And we know what works, because we track it: 58,000+ live F&B ads in the AdVault.

Work With Us → See how we know →

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The Problem

Most F&B social ads look like everyone else's.

Platforms handed targeting to the algorithm. The only lever left is creative — and creative that doesn't speak to a real purchase motivator gets ignored, no matter how much you spend behind it. The brands winning in the feed aren't spending more. They understand their buyer better.

1

Research first

We start with real buyers in your category — what they want, what stops them, what would make them switch. That becomes the brief.

2

Creative that converts

Ads built around a specific motivator, tested in structured rounds. When the ad speaks to a motivated buyer, the algorithm finds more of them.

3

Compound the signal

Every winning ad sharpens the next brief. Performance compounds because the research feedback loop never stops running.

How The Model Wins

Built to win in an algorithm-run feed.

Meta, TikTok, and Pinterest no longer let you hand-pick who sees your ad. You feed the algorithm a signal, and it decides. So the game changed: you don't out-target your competitor anymore — you out-signal them. Win by giving the platform the clearest possible read on the right message, for the right buyer, at the right moment.

The Old World

Out-target them.

Pick precise audiences, layer interests, and hope your targeting was tighter than the next brand's. Those controls are mostly gone — and the ones left don't move the needle.

The World We Build For

Out-signal them.

The algorithm rewards the ad that resonates. Give it creative built on a real purchase motivator and it finds your buyer faster, cheaper, and at scale — because you told it exactly who to look for.

01

Find the motivator

Buyer research tells us the one reason a real customer picks you — and the moment they decide.

02

Message the moment

Creative is built to speak to that motivator directly — the clearest signal we can hand the platform.

03

The algorithm reads it

When the right people respond, the platform locks onto the pattern and serves more buyers like them.

04

Performance compounds

Every winner sharpens the next brief. The signal gets stronger, and cost per buyer keeps dropping.

Every result feeds the next brief — the loop never stops running

The Unfair Advantage

We've studied 58,000 F&B ads. Your competitors haven't seen 50.

The AdVault is our living library of paid social creative from across food & beverage — every format, hook, and offer, from more than 900 brands. It's why we don't guess what works in your category. We've already watched it run.

58k+

F&B ads tracked

900+

Brands studied

We know which hooks stop the scroll in your category — not advertising in general.
New client briefs start from proven patterns, so we skip the expensive learning phase.
When a format fatigues across the category, we see it coming before it hits your account.

Explore the AdVault — Free ↗

Where We Run

One strategy, every social platform.

The research and creative system travels. The execution is tuned to each platform's mechanics and audience.

F

I

Primary Channel

Meta — Facebook & Instagram

Full-funnel campaign architecture on the See. Want. Trust. framework. Our deepest platform, with a dedicated playbook.

See Meta advertising →

T

Growth Channel

TikTok

Native, creator-style creative that earns attention instead of buying it. Built for discovery and velocity.

Part of every social engagement

P

S

Intent Channel

Pinterest & Emerging

High-intent, planning-mode shoppers — strong for grocery, recipe-led, and seasonal F&B moments.

Part of every social engagement

The Work

Creative built to run.

Every ad we ship is a testable idea tied to a buyer motivator — across Stories, Reels, and feed. Here's the shape of what we produce.

Straus Family Creamery connected-TV ad produced by Schaefer

Questions

Paid social for F&B, answered.

Which platforms do you run paid social on?

Meta (Facebook and Instagram) is our deepest channel and has its own dedicated playbook. We also run TikTok for discovery and velocity, and Pinterest for high-intent, planning-mode shoppers. The same research-led model powers all of them — only the execution changes per platform.

How is this different from just boosting posts or using platform defaults?

The platforms decide who sees your ads now — you can't out-target a competitor anymore, you have to out-signal them. We start with real buyer research, build creative around a specific purchase motivator, and feed the algorithm the clearest possible signal so it finds your buyer faster and cheaper. Boosting spends money without sharpening that signal.

What is the AdVault, and how does it help my campaigns?

The AdVault is our living library of more than 58,000 F&B ads from over 900 brands. It means we don't guess what works in your category — we've already watched it run. New client briefs start from proven patterns, so we skip the expensive learning phase.

What budget and brand type do you work with?

We work exclusively with food and beverage brands — retail CPG, DTC, subscription, and specialty producers — spending a minimum of $5,000/month on paid social media. Below that, the algorithm doesn't get enough conversion volume to learn efficiently.

Do you back the work with a guarantee?

Yes. If your performance target isn't measurably improved within 90 days of a full campaign rebuild, we refund 100% of management fees for that period. The metric is agreed upfront. See how the guarantee works.

The feed is wherefood brands are won.