About You — F&B Brand Leaders

Who We Work With

We recognize your situation immediately.

Founders & Operators

You've built something real. Now you need paid media that proves it.

You're running the whole operation. Paid media is one of forty things on your plate, and you've probably tried running ads yourself — or hired a generalist agency — and the results were underwhelming. You're not sure if paid media doesn't work for your brand, or if it just hasn't been done right. It's usually the second one.

You need a partner who understands your category cold, doesn't require hand-holding, and bets on the work they do — not just invoices for time.

Tell us about your brand →

How Schaefer helps

We start with buyer research — so the first dollar you spend is informed, not experimental. No guessing who to target or what message lands.

Senior team handles everything. You don't manage us — we manage ourselves and bring you what matters.

The guarantee means you're not gambling. If we don't hit what we said we'd hit, we work until we do.

F&B-only focus means we've seen your category before. We know what works in food and beverage and what's a waste of budget.

One integrated team for research, media, and creative. No gaps between strategy and execution.

Brand / Marketing Managers

You need an agency that understands F&B buyer psychology — not just platform mechanics.

You're managing multiple vendors, a media budget under scrutiny, and a boss who wants results last quarter. Your current agency runs decent ads for their generalist client book — but food and beverage has specific buyer behavior that requires specific expertise, and treating it like any other category is why performance plateaus.

You also can't afford creative fatigue. You need a team that tests systematically, learns fast, and doesn't need you to explain why someone buys oat milk instead of whole milk.

Tell us about your brand →

How Schaefer helps

Research-first approach validates your audience assumptions before we spend — so your targeting is built on what buyers actually said, not what you guessed.

Creative built around buyer motivators, not brand aesthetics. We test what converts, not what looks good in a deck.

Integrated research, media, and creative under one team — no handoffs, no insight loss between disciplines.

Reporting tied to business outcomes. We don't hide behind impressions and reach when conversion is what matters.

Structured creative testing framework that prevents fatigue and keeps performance compounding month over month.

CMOs & VP Marketing

You need a partner who thinks about brand and buyer psychology — not just clicks.

You're responsible for the full funnel — paid media is one piece, but it has to work with the rest of your strategy. You need an agency that operates at the level of category dynamics and buyer psychology, not just platform execution. And you need a partner who can defend their recommendations in a boardroom without reaching for vanity metrics.

You're also tired of the bait-and-switch. Senior people pitch you, junior people run your account. You want the strategist who sold you the work to be the one doing it.

Tell us about your brand →

How Schaefer helps

Consumer research that feeds paid media strategy and broader brand positioning simultaneously — one investment, two outputs.

Frameworks like Why People Buy and See. Want. Trust. that align your whole team around the same buyer understanding.

Senior-only team. The person who pitches you is the person running your account — no handoffs after the sale.

A partner who can represent paid media clearly in executive conversations — not someone who hides behind jargon.

Guaranteed outcomes that make it easier to defend your media budget internally.

CEOs & Executives

Every agency promises growth. We're the ones who guarantee it.

You've been through the agency cycle. The impressive pitch. The onboarding. The months of "we're building the foundation." Then underwhelming results and a vague explanation about why the market was difficult. You're tired of paying for uncertainty.

You want a partner who bets on their own work — and whose incentive is aligned with yours. You also want someone who can move fast when you need to move and doesn't require six approval rounds to test a new creative angle.

Tell us about your brand →

How Schaefer helps

Results are guaranteed — in writing. If we miss what we committed to, we keep working until we hit it.

Research-first model means the first dollar is spent smarter than most agencies' hundredth. No wasted learning phase.

Exclusive F&B focus means your category is never new territory for us. We bring context to every decision.

Senior team only — the strategist who pitches you is the one working your account from day one to close.

We move quickly. No six-layer approval process. We're structured to test, learn, and adapt within the same month.

Honest Criteria

This isn't the right fit for everyone.

We'd rather tell you now than waste your time and ours. If any of these describe your situation, we're probably not the right partner — at least not right now.

You're not a food or beverage brand

We work exclusively in F&B. This isn't a soft preference — it's the entire model. Our buyer research, category knowledge, and creative frameworks are built for this industry and nothing else.

You're pre-launch or pre-revenue

Paid media scales what's already working — it can't fix a product that hasn't found its market yet. If you're still dialing in your product, pricing, or distribution, come back when you're ready. We'll be here.

You want to skip the research

Our entire model starts with understanding your buyer. If you want to jump straight to running ads based on gut instinct, there are plenty of agencies that will take your money. We're not one of them.

You want an agency that just executes

We're partners who have opinions and push back when we think a direction is wrong. If you want an agency that executes whatever you've already decided without friction, we're going to frustrate each other.

You're looking for the cheapest option

The research model, senior team, and performance guarantee require real investment. We compete on results, not on rate. If budget is the primary decision criteria, we're not the right fit.

You want a reporting agency, not a growth partner

We don't produce dashboards and call it strategy. We're accountable for outcomes, not for delivering weekly decks that explain away why numbers didn't move.

Why Schaefer

Built for one category — so we can be great at it.

Most agencies are generalists who work in food and beverage. We're food and beverage specialists who do paid media. The distinction matters — especially when the buyer psychology is this specific.

01

Research before a dollar is spent

We interview real buyers in your category before we build a single campaign. Not surveys. Not lookalike assumptions. Actual conversations that reveal why people buy — and why they don't. Every targeting decision and creative brief starts here.

02

Results, guaranteed

We put our commitment in writing. If we don't hit the outcomes we agreed to, we keep working until we do. We built this guarantee because we're confident in the model — and because it's the only way to align our incentives with yours.

03

Senior team, no handoffs

The strategist who presents to you is the one running your account. No bait-and-switch after the sale, no junior staff learning on your budget. Your team has a decade-plus of experience minimum — and they stay consistent throughout the engagement.

04

F&B exclusively

We don't work in SaaS, retail, or fashion to keep the lights on. Every framework, every category insight, every creative pattern we've developed comes from working only in food and beverage. The focus is what makes us capable — not what limits us.

F&B brand leaders who are serious about paid media.

We recognize your situation immediately.

You've built something real. Now you need paid media that proves it.

You need an agency that understands F&B buyer psychology — not just platform mechanics.

You need a partner who thinks about brand and buyer psychology — not just clicks.

Every agency promises growth. We're the ones who guarantee it.

This isn't the right fit for everyone.

Built for one category — so we can be great at it.

Tell us about your brand. We'll be direct.