The Schaefer Guarantee

Performance lift in 3 months. Or 100% of fees back.

We only take on clients we're confident we can grow. The guarantee isn't a marketing line. It's how we operate when we believe in the work, and we have skin in the game too.

Tell Us About Your Brand → See our results →
3 mo.
Guarantee window from ad launch
100%
Of agency fees returned if we miss
0
Arguments. No negotiation. No exceptions.
How It Works

Four steps. No fine print.

The guarantee is simple by design. We defined it this way because vague guarantees aren't guarantees.

Step 01
We agree on the metric
Before any campaign launches, we define the performance target in writing. ROAS, CPA, conversion rate, or revenue growth. Whichever metric matters most to your business. You know exactly what we're measuring.
Step 02
Research, then campaigns
We run buyer research first — 2 to 3 weeks — then build and launch campaigns. The research is what makes the campaigns work. The 3-month window starts at ad launch, not at contract signing.
Step 03
We optimize through the window
Over 3 months we test, refine, and push. If something isn't working, we surface it early and adjust. We don't wait for a monthly report to raise a problem.
Step 04
Results or a full refund
If we hit the target, we keep going. If we don't, you get 100% of our agency fees for that 3-month period back. No argument, no negotiation, no exceptions.
What We Measure

Agreed upfront. In writing. Before we start.

The metric is your choice, based on what actually drives your business. We'll tell you which one we recommend — and why — during intake.

ROAS
Return on ad spend — most common for DTC and e-commerce brands with clear revenue attribution.
CPA
Cost per acquisition — for brands measuring new customer acquisition or trial conversion.
Conversion Rate
Percentage of visitors or audiences converting — for brands optimizing the full funnel, not just top-of-funnel spend.
Revenue Growth
Period-over-period revenue lift — for brands with sufficient baseline data to measure directional growth.
Foot Traffic
In-store visits driven by paid media — for retail brands and QSRs where digital-to-physical is the core conversion.
Your metric
If your business tracks something different, bring it. We'll tell you upfront if we can measure and move it.
Why We Offer It

It keeps us focused.

Most agencies don't offer guarantees because they don't want the pressure. We offer one because we think it's the only fair way to do business.

When our fees are on the line, we only accept clients where we genuinely see a path to results. We turn down brands we're not confident we can move. That selectivity is what makes the guarantee real.

It also means you're never carrying the full risk. If the strategy isn't working, we work until it does — or we give you your money back.

01
Skin in the game
Our fees are at risk alongside your ad spend. That alignment changes how we work.
02
Selective intake
We turn down brands we don't believe we can help. The guarantee is only possible because we're honest in intake.
03
No vague terms
The metric is defined before we start. There's no room for debate about whether we hit the target.
04
No argument
If we miss, we refund immediately. No negotiation, no lengthy process, no excuses.
Who Qualifies

We're selective and that's the point.

The guarantee applies to every engagement we take on — which is exactly why we don't take on everyone. If we're not confident we can get you results, we'll tell you that upfront.

Good fit for the guarantee
Brands we can move.
  • F&B brands with at least $5K/month in paid media budget
  • Clear revenue model with measurable conversion events
  • A team that can provide feedback and creative input during the engagement
  • Realistic timeline — the guarantee window starts at ad launch, not contract signing
  • Willingness to go through the buyer research phase before campaigns start
Not a fit
Where we'll say so.
  • Brands outside food and beverage — we don't work in other categories
  • Brands that need results in under 3 months from contract signing
  • Brands with under $5K/month in available media budget
  • Situations where the agreed metric can't be reliably attributed to paid media
  • Brands unwilling to commit to the research phase upfront
More Questions
Have more questions about how the guarantee works?
See the FAQ →
Ready to start?

Tell us about your brand. We'll tell you what we can guarantee.

If it's a fit, we'll say so clearly. If it's not, we'll tell you that too and tell you why.

Tell Us About Your Brand →
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