Services

Food & Beverage Strategy
Built on Why People Buy

We help you get clear and build a marketing strategy that gives you direction and results. Schaefer is the only buyer psychology consultancy in food & beverage.

Audit

Audit

Audit

Find what's missing or not working

We organize what’s in your head and hands. Finding gaps in your data, strategies, and performance.

green salad
green salad
green salad

Finally get your marketing strategy all in one place and find the gaps.

Capture Everything

We interview your team and stakeholders to gather every piece of strategy, research, and idea you have. No more scattered notes and decks hiding throughout your org. Giving you a single, consolidated strategy document.

  • Documentation

  • Interviews

  • Workshops

See Clearly

We find what’s missing or not working. That includes gaps in your research, missing pieces in your strategy, and assumptions that could be slowing down growth. You’ll finally see where things stand and where you can move forward with confidence.

  • Strategy Assessment

  • Makreting Performance Analysis

  • Consumer Assumptions Report

  • Benchmark Report

Fill in the Cracks

We deliver a simple, private deck showing gaps, assumptions, and missing strategy—so you know exactly where to go next. It becomes a roadmap for where you should spend more time on gathering data and making key decisions.

  • Priorities & Recommendations Report

Research

Research

Research

Learn why people try and repeat buy

We go deep to uncover what’s really going on. Asking questions through surveys, interviews, and behavioral studies.

waffles
waffles
waffles

Custom research that shows what people think, feel, and do.

Ask The right Questions

We do original research—surveys, interviews, and real-world tests—that dig into your exact challenges. No guesswork.

  • Research Brief

  • Consumer Surveys & Interviews

  • Behavioral Tests & In-Home Usage

  • Shopper Analytics

Finding Why

We gather rich, detailed answers. Then we apply our buyer psychology models to find patterns, motivations, and hidden opportunities. Insights about consumer motivations that help your marketing work better and cost less.

  • Data Analysis

  • Why People Buy Motivator Analysis

  • Why People Buy Segmentation

Research-To-Revenue

We don’t stop at reports. We deliver knowledge you can actually use to shape strategy, messaging, and growth. Our work shows up in the board room, budgets, and editorial calendars.

  • Observations Report (What we see)

  • Insights Report (What it means)

  • Why People Buy Report (motivations)

Marketing Strategy

Marketing Strategy

Marketing Strategy

Turn answers into marketing action

We build strategy that’s clear, usable, and ready to work.

Spaghetti
Spaghetti
Spaghetti

A full marketing strategy shaped by how real people buy.

Built on Buyer Psychology

We use what people actually do and decide, not what we assume. We use the Why People Buy Pyramid to decode every key motivator behind why customers try, buy, and stay loyal. Then, we map those motivators across your marketing channels—so what drives your customers’ decisions also drives your strategy, messaging, and media.

  • Motivators to Marketing Channels

  • Buyer Psychology Drivers

Segment and Simplify

We break down your audience into clear segments and create simple, focused plans for each one. No more broad strokes or wasted spend. Each segment gets a plan built for how they think, what they value, and where they shop—making your marketing feel personal and effective.

  • Segmentation Landscape

  • Priority Segments Strategy

  • Segment Channel Strategies

Ready to Work Strategy

We deliver a ready-to-use plan your team can pick up and execute. Clear roles, next steps, and messaging that fits each customer group. You’ll finally have a strategy that doesn’t just sit in a deck—it works in the real world and gets your team moving fast.

  • Marketing Strategy

  • Positioning Strategy

  • Messaging Strategy

  • Campaign Concept

Testing

Testing

Testing

Prove your strategy before you scale

We test your strategy in the real world. Turning decisions into creative concepts put in front of real consumers.

blueberry cheesecake
blueberry cheesecake
blueberry cheesecake

A pilot program that shows what works—and what doesn’t.

Build Small, Learn Fast

Done lightning fast, we turn your new strategy into a small, focused marketing test. This lets us see what’s working, what needs tweaking, and what ideas to grow.

  • 30 Day Concept Testing

  • Multiple Campaigns

Real Customer Results

We test with your real audience in real channels. No theory or lab tests. This is about finding what drives action and sales today and ensuring our segmentation strategies are dialed in.

  • Channel Specific Testing

  • Analytics Evaluation

  • Attribution Modeling

Adjust and Grow

We review the results, make improvements, and build a clear plan to scale what works. You move forward with confidence, not promises.

  • Campaign Calibration

  • ROI Assessment

  • In-House / Agency Playbook

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.