Services
Food & Beverage Strategy
Built on Why People Buy
We help you get clear and build a marketing strategy that gives you direction and results. Schaefer is the only buyer psychology consultancy in food & beverage.
Find what's missing or not working
We organize what’s in your head and hands. Finding gaps in your data, strategies, and performance.
Finally get your marketing strategy all in one place and find the gaps.
Capture Everything
We interview your team and stakeholders to gather every piece of strategy, research, and idea you have. No more scattered notes and decks hiding throughout your org. Giving you a single, consolidated strategy document.
Documentation
Interviews
Workshops
See Clearly
We find what’s missing or not working. That includes gaps in your research, missing pieces in your strategy, and assumptions that could be slowing down growth. You’ll finally see where things stand and where you can move forward with confidence.
Strategy Assessment
Makreting Performance Analysis
Consumer Assumptions Report
Benchmark Report
Fill in the Cracks
We deliver a simple, private deck showing gaps, assumptions, and missing strategy—so you know exactly where to go next. It becomes a roadmap for where you should spend more time on gathering data and making key decisions.
Priorities & Recommendations Report
Learn why people try and repeat buy
We go deep to uncover what’s really going on. Asking questions through surveys, interviews, and behavioral studies.
Custom research that shows what people think, feel, and do.
Ask The right Questions
We do original research—surveys, interviews, and real-world tests—that dig into your exact challenges. No guesswork.
Research Brief
Consumer Surveys & Interviews
Behavioral Tests & In-Home Usage
Shopper Analytics
Finding Why
We gather rich, detailed answers. Then we apply our buyer psychology models to find patterns, motivations, and hidden opportunities. Insights about consumer motivations that help your marketing work better and cost less.
Data Analysis
Why People Buy Motivator Analysis
Why People Buy Segmentation
Research-To-Revenue
We don’t stop at reports. We deliver knowledge you can actually use to shape strategy, messaging, and growth. Our work shows up in the board room, budgets, and editorial calendars.
Observations Report (What we see)
Insights Report (What it means)
Why People Buy Report (motivations)
Turn answers into marketing action
We build strategy that’s clear, usable, and ready to work.
A full marketing strategy shaped by how real people buy.
Built on Buyer Psychology
We use what people actually do and decide, not what we assume. We use the Why People Buy Pyramid to decode every key motivator behind why customers try, buy, and stay loyal. Then, we map those motivators across your marketing channels—so what drives your customers’ decisions also drives your strategy, messaging, and media.
Motivators to Marketing Channels
Buyer Psychology Drivers
Segment and Simplify
We break down your audience into clear segments and create simple, focused plans for each one. No more broad strokes or wasted spend. Each segment gets a plan built for how they think, what they value, and where they shop—making your marketing feel personal and effective.
Segmentation Landscape
Priority Segments Strategy
Segment Channel Strategies
Ready to Work Strategy
We deliver a ready-to-use plan your team can pick up and execute. Clear roles, next steps, and messaging that fits each customer group. You’ll finally have a strategy that doesn’t just sit in a deck—it works in the real world and gets your team moving fast.
Marketing Strategy
Positioning Strategy
Messaging Strategy
Campaign Concept
Prove your strategy before you scale
We test your strategy in the real world. Turning decisions into creative concepts put in front of real consumers.
A pilot program that shows what works—and what doesn’t.
Build Small, Learn Fast
Done lightning fast, we turn your new strategy into a small, focused marketing test. This lets us see what’s working, what needs tweaking, and what ideas to grow.
30 Day Concept Testing
Multiple Campaigns
Real Customer Results
We test with your real audience in real channels. No theory or lab tests. This is about finding what drives action and sales today and ensuring our segmentation strategies are dialed in.
Channel Specific Testing
Analytics Evaluation
Attribution Modeling
Adjust and Grow
We review the results, make improvements, and build a clear plan to scale what works. You move forward with confidence, not promises.
Campaign Calibration
ROI Assessment
In-House / Agency Playbook