Senior-level advertising leadership across every client account.
Sidnee leads Schaefer's advertising work directly. Not in a delegating-to-junior-staff sense — she is personally involved in the strategy, creative direction, and campaign decisions across every client engagement.
She built Schaefer around a belief that food and beverage brands have been underserved by generalist agencies that move on once the case study is written. Category expertise compounds. The longer you stay in F&B, the better your instincts get. Schaefer was built to stay.
Her two deepest areas of expertise are DTC food brands — where she works the full funnel from cold acquisition through retention and repeat purchase — and multi-location brands, where she's developed a specific playbook for driving consistent same-location traffic at scale across markets with different competitive dynamics and audience profiles.
01
Client advertising leadership
Personally leading paid media strategy, creative decisions, and campaign execution across every Schaefer client engagement.
02
Agency growth and direction
Setting the strategic direction for Schaefer — which clients to take on, what the guarantee covers, how the agency evolves.
03
DTC food and beverage
Full-funnel paid media for direct-to-consumer F&B brands — cold acquisition, mid-funnel conversion, post-purchase retention, and repeat purchase optimization.
04
Multi-location marketing
Driving consistent same-location traffic across dozens or hundreds of doors — geo-targeted creative, market-level audience strategy, and cross-location performance analysis.
