MeatWorks was running one set of ads to everyone. Shopper research uncovered two completely different buyer motivations — and two completely different creative strategies to match. Revenue grew 8× in 12 months without increasing ad spend.
Straus was reaching a broad audience — but not the buyers most likely to convert at retail. Customer research identified the right audience and the real purchase motivation. Creative was rebuilt around that insight. Retail conversions climbed 118% over 6 months.
Client Testimonials
" What impressed us most about Schaefer was their meticulous attention to detail. These outcomes have directly shaped our positioning and strong launch.
" They surpassed every expectation we set delivering insights into our products, categories, customers, and even new channels that are driving growth.
" The results of the work were exciting. Our business is growing fast and we have to know our customer. Schaefer gave us new, actionable insights on our best customers.
" Schaefer has been a game changer for our digital marketing strategy. Bonus — Schaefer is a fun, approachable, organized, and responsive team.
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