Schaefer's research-first model only works if the research is executed well. John is responsible for that — from the consumer survey and interview process through to the insights documents that drive campaign decisions.
He's also the person who keeps the agency running smoothly: client onboarding, delivery timelines, process integrity, and the operational discipline that lets Sidnee and Seth stay focused on strategy and creative.
Every Schaefer engagement begins with buyer research — consumer surveys, 1:1 interviews, and in-store observation conducted in-house. John owns the operational side of that process.
That means designing the research approach for each client's category and competitive context, running the field process, and turning raw consumer data into the insights documents Seth and Sidnee use to build campaign strategy.
He's been doing this alongside Sidnee and Seth for over a decade — which means the research isn't just operationally sound. It's calibrated to the specific ways F&B buyer psychology differs from other categories.
Conducted in-house with real F&B buyers — not outsourced to third-party research firms. John manages the process from design to field to analysis.
Turning consumer data into structured insights documents that drive campaign strategy — not raw data dumps, but usable intelligence for creative and targeting decisions.
Keeping campaigns on track, deliverables on time, and client relationships running smoothly — so the senior team stays focused on work quality rather than workflow management.
John has worked alongside Sidnee and Seth for over a decade. Here's the full team.
Every engagement is backed by buyer research, led by senior people, and guaranteed to perform.
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