What We Do
How F&B brands
actually grow.
We don't try to be everything. Every Schaefer engagement is built on three connected capabilities — research, media, and creative — each one making the others work better.
Most brands assume they know their customer. We go ask them. Before we spend a dollar on ads, we talk to real buyers in your category — current customers, lapsed customers, and people who chose a competitor instead.
What comes back isn't a persona or a demographic profile. It's the specific thing — the exact tension or motivation — that made someone choose your product. That insight becomes the foundation for everything else we build.
This is the step most agencies skip. It's the step that makes the difference between campaigns that perform and campaigns that don't.
See the research frameworks behind our process →
We manage paid media campaigns across paid social, search, streaming, and retail media networks — built around the research, not built around whatever worked last quarter for a different brand in a different category.
This means audience targeting is defined by who actually buys, not by platform defaults. Bidding strategy is set against real conversion signals. Spend allocation follows performance, not habit.
We work F&B only. We've seen what works in your category — and what looks like it works but doesn't.
Meta
TikTok
Pinterest
X (Twitter)
Google
YouTube
Microsoft / Bing
Google Display
Amazon
Walmart
Instacart
Most ad creative is built around what a brand wants to say. Ours is built around what makes a buyer act. There's a difference — and it shows up in conversion rates.
We develop the creative brief, the visual direction, and the copy — all anchored to the purchase motivation uncovered in research. The result is ads that don't feel like ads. They feel like a well-timed confirmation of something the buyer already believed.
We handle production or work alongside your existing team. Either way, the strategy is ours.
Creative strategy before anyone opens a design tool. What's the one thing this ad needs to say? To whom? We answer that before we make anything.
All formats, built for the specific platform, placement, and buyer mindset at each stage of the funnel.
Clear hypotheses, not random variations. Every test teaches something specific. Winners scale, losers get replaced fast.
Platform algorithms have gotten too good at finding audiences. The variable that still separates winners from losers is the creative itself. The right ad, in front of the right person, says: "this was made for me."
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How It Connects
Research defines the audience. Media reaches them. Creative converts them. When all three are built around the same insight, they compound. When they're disconnected — which is how most agencies work — you get noise.
Have questions about how we work, what we charge, or whether we're the right fit?
Read the FAQ →F&B Brands Only
We guarantee results or give money back. That means we only take on brands we're confident we can grow. Tell us about yours.
Work With Us →