Quench is a full-service food and beverage agency — media buying and planning alongside public relations, package design, brand strategy and consumer insights, for brands including StarKist, Sun-Maid, Turkey Hill and Hershey's. Schaefer does one thing. Which is right depends on whether you need a department or a specialist.
We wrote this one, so weigh it accordingly. Quench is a serious agency with a client list we respect, and the section below says plainly when they are the better hire.
Last verified 1 September 2026 · Quench facts sourced from quenchagency.com
How narrow is the category focus, and how far does the work go past creative into running and measuring media. Everyone in the F&B agency conversation sits somewhere on this grid.
Positions drawn from each agency's own published service list and stated industry focus, September 2026. Not a quality ranking.
This is a trade, not a ranking. A broad agency gives you fewer relationships to manage. A narrow one gives you people who have done nothing else. Here is the honest shape of each.
Nine published service lines under one roof.
Four, and we refer everything else out rather than staffing it thinly.
If the four on the right are the four you need, narrow wins. If you need any of the other five, it does not — and a specialist pretending otherwise is how brands end up with mediocre PR.
| Capability | Schaefer | Quench |
|---|---|---|
| Paid media buying and management | ✓ | ✓ |
| Media planning | ✓ | ✓ |
| Food & beverage exclusively | ✓ | ✓ |
| Consumer research before media runs | ✓ | ✓ |
| Proprietary ad corpus, public and free to search | ✓ | – |
| Published category research reports | ✓ | – |
| Written performance guarantee | ✓ | – |
| Public relations | – | ✓ |
| Package design | – | ✓ |
| Brand identity and strategy | – | ✓ |
Teal dashes are services Schaefer does not offer — we would refer that work out. Grey dashes mean the capability is not published on their site, not that it is absent. We only mark what each of us states publicly.
Research is not a report we hand over and leave. It is the input to the creative, which is the input to the media, which is measured back against it. Pull any one of them out and the other three get worse.
Category-scale survey work plus qualitative, fielded and analysed by our own team. The people who read the data are the people who brief the creative, so nothing is lost in a handoff.
How the research works →Concepts built against each motivation the research surfaced, at the volume the platforms need before they can learn anything. Brief, design, copy, test.
See the creative process →Meta, TikTok and Pinterest, structured as a test against the research rather than run on platform defaults and hope.
See how paid social runs →Retail media, search and streaming across Amazon, Walmart Connect, Instacart, Target and Kroger, plus shopper activation through Fetch, Social Nature and Aisle — all measured against the number we agreed at the start.
See the full media scope →If the honest answer sends you elsewhere, we would rather you found that out here than four months into a retainer.
We do not offer any of the three and will not pretend otherwise. One agency covering all of it is a legitimate and often correct choice.
Our ad corpus is free and public, our category reports are published, and the guarantee terms are on the site. Most agencies keep all three internal.
If the answer is "everything needs work," a full-service shop fits better. If it is "the media is not performing," that is the whole of what we do.
Every answer here is one we would give on a call. Publishing them just means fewer wasted calls.
Three results from food and beverage brands. Every one started with research into why the category buys, not with a media plan.
Research replaced a 30–45 year-old grill dad with a retiree over 65. Conversion rates doubled. Not one additional dollar of media spend.
Read the case study →We rebuilt the best-customer cohort, re-pointed the budget behind it, and fed the platforms a volume of creative the brand had not run before.
Read the case study →A competitive landscape study surfaced an entire product line inside existing capability — and an $80M category opportunity.
See the work →We work food and beverage brands spending $5,000–$500,000 a month across paid social and retail media, and every engagement starts with buyer research.
Most agencies do not offer one because they do not want the pressure. Ours is the reason we turn work down — it only holds up if we are honest at intake about whether we can move your number.
ROAS, CPA, conversion rate, revenue growth or foot traffic — named before anything launches, so there is nothing to argue about afterwards.
Not at contract signing. Research runs first, two to three weeks, and the three months begin when the ads do.
100% of our agency fees for the period. No negotiation, no process to go through, no exceptions.
And if it isn't, we'll say so on the first call rather than the fourth month.
Work With Us →Food or beverage brand spending $5k+ a month?
Work With Us →