Good Giant is a full agency — strategy, brand and creative, web and digital, media planning and buying, and public relations — serving casinos and gaming, travel and hospitality, sports and entertainment, food and beverage, and lifestyle and retail. Their partner wall runs from Jack Daniel's, Twix and Snickers to FanDuel, Caesars, Hilton and Wind Creek Hospitality. We work one category and offer four services.
Written by us, so weigh it accordingly. Rather than claim their other four industries are dead weight, the section below works through what genuinely transfers from each of them, because some of it does.
Last verified 1 September 2026 · Good Giant facts sourced from goodgiant.com
How narrow is the category focus, and how far does the work go past creative into running and measuring media. Everyone in the F&B agency conversation sits somewhere on this grid.
Positions drawn from each agency's own published service list and stated industry focus, September 2026. Not a quality ranking.
The lazy version of this page would say a casino agency cannot do food. That is not true, and it is not what we think. Marketing skill does transfer between categories — just not evenly. Here is our honest read on each of their four other verticals: what carries into food and beverage, and where it stops.
Each F&B category persuades on its own axis, and the axes are not similar to each other, let alone to a casino. In our vault, pizza advertising runs 65.2% promotional while dessert runs 82.6% emotional and supplements run 60.0% growth. That is not knowledge you carry in from another industry, or even from another aisle. It is the thing you have to have already done. The full argument, with the data →
Vertical list taken from goodgiant.com, 2 September 2026. Category figures from the Schaefer AdVault, queried the same day. This section is our own judgement about transferability, not a claim Good Giant makes or disputes.
| Capability | Schaefer | Good Giant |
|---|---|---|
| Media planning and buying | ✓ | ✓ |
| Paid social — Meta, TikTok, Pinterest | ✓ | ✓ |
| Food & beverage exclusively | ✓ | – |
| Buyer research fielded before media runs | ✓ | – |
| Retail media — Amazon, Walmart, Instacart, Target, Kroger | ✓ | – |
| Shopper activation — Fetch, Social Nature, Aisle | ✓ | – |
| Ad corpus public and free to search | ✓ | – |
| Published category research | ✓ | – |
| Written performance guarantee | ✓ | – |
| Pricing range published | ✓ | – |
| Brand campaigns and identity | – | ✓ |
| Public relations and crisis communications | – | ✓ |
| Website design and development | – | ✓ |
| Casino, travel and sports category experience | – | ✓ |
Teal dashes are work Schaefer does not do. Grey dashes mean the capability is not published on their site, not that it is absent. The last row is theirs and it is a real asset — the section above works through which parts of it carry into food and beverage.
Research is not a report we hand over and leave. It is the input to the creative, which is the input to the media, which is measured back against it. Pull any one of them out and the other three get worse.
Category-scale survey work plus qualitative, fielded and analysed by our own team. The people who read the data are the people who brief the creative, so nothing is lost in a handoff.
How the research works →Concepts built against each motivation the research surfaced, at the volume the platforms need before they can learn anything. Brief, design, copy, test.
See the creative process →Meta, TikTok and Pinterest, structured as a test against the research rather than run on platform defaults and hope.
See how paid social runs →Retail media, search and streaming across Amazon, Walmart Connect, Instacart, Target and Kroger, plus shopper activation through Fetch, Social Nature and Aisle — all measured against the number we agreed at the start.
See the full media scope →If the honest answer sends you elsewhere, we would rather you found that out here than four months into a retainer.
Media relations, community engagement and crisis communications are on their list and not on ours. If that is the brief, we are the wrong call.
If it is getting known customers to buy more often, their casino and hospitality background is genuinely relevant. If it is winning a first purchase at a shelf, that is our side.
Retail media and shopper activation are where grocery and marketplace brands now win, and neither appears on their site. Ask them before assuming.
Every answer here is one we would give on a call. Publishing them just means fewer wasted calls.
Three results from food and beverage brands. Every one started with research into why the category buys, not with a media plan.
Research replaced a 30–45 year-old grill dad with a retiree over 65. Conversion rates doubled. Not one additional dollar of media spend.
Read the case study →We rebuilt the best-customer cohort, re-pointed the budget behind it, and fed the platforms a volume of creative the brand had not run before.
Read the case study →A competitive landscape study surfaced an entire product line inside existing capability — and an $80M category opportunity.
See the work →We work food and beverage brands spending $5,000–$500,000 a month across paid social and retail media, and every engagement starts with buyer research.
Most agencies do not offer one because they do not want the pressure. Ours is the reason we turn work down — it only holds up if we are honest at intake about whether we can move your number.
ROAS, CPA, conversion rate, revenue growth or foot traffic — named before anything launches, so there is nothing to argue about afterwards.
Not at contract signing. Research runs first, two to three weeks, and the three months begin when the ads do.
100% of our agency fees for the period. No negotiation, no process to go through, no exceptions.
And if it isn't, we'll say so on the first call rather than the fourth month.
Work With Us →Weighing a multi-industry agency? Ask us what transfers.
Work With Us →