Date
Apr 28, 2025
Category
News
Reading Time
4 Min
We Launched SpecialtyFoodies.com — Here’s Why
Finding your best customer shouldn't take six months or six figures. So we built something that makes it faster, easier, and a whole lot more affordable.
We’ve spent years helping food and beverage brands figure out who their best customer is. And here’s what we’ve seen again and again:
Getting good customer insights is either too slow, too expensive, or too generic to use.
So we decided to fix that.
Today, we’re proud to launch SpecialtyFoodies.com—a new way to find, understand, and connect with your best customers.
What Is Specialty Foodies?
It’s a research platform explicitly built for specialty food and beverage brands.
We’ve surveyed and interviewed tens of thousands of U.S. consumers, breaking them into 64 unique segments based on what motivates them to try, buy, and switch.
As a member, you get access to all that data, which is updated regularly, searchable by segment, and ready to use.
No expensive custom projects. No waiting months. Just honest answers, fast.
Why We Built It
We work with a lot of brands that are growing fast, but still flying blind when it comes to their customer. They’re stuck using generic audience data, outdated buyer personas, or expensive reports that don’t lead to action.
Specialty Foodies is our answer to that.
It’s designed to help you find your product-market fit faster, test ideas with real people, and build marketing that actually connects—without spending a fortune.
Who It’s For
If you’re a food or beverage founder, head of marketing, insights lead, or investor, this is for you. Whether you’re in retail, DTC, foodservice, or just trying to figure out where you fit, Specialty Foodies can help you:
Understand your current customers
Find your next customers
Test products, packaging, and messaging
Talk to real people in your segment
Make smarter decisions—faster
What You Can Do Today
Visit SpecialtyFoodies.com to explore the platform.
Join as a member to access all 64 segments and unlock research on demand.
And when you’re ready to test a new idea—we’ll help you talk directly to the people you’re building for.
This Is Just the Beginning
We built Specialty Foodies because we believe every brand deserves better research, leading to better strategy, products, and growth.
This is where to start if you want to know why people buy.
Welcome to Specialty Foodies.
Ready to find your best customer?
Specialty Foodies makes customer research simple, fast, and surprisingly affordable. You’ll get access to deep insights, smart segmentation, and real conversations with the people who matter most. No custom project required—just clear answers that help you grow.
Seth Waite
Partner & Buyer Psychologist
