Date
May 10, 2025
Category
News
Reading Time
4 Min
Schaefer Acquires Interoo.ai to Strengthen Buyer Psychology Research
We’ve always believed the best way to understand why people buy is by talking to them. Now we can do that better, faster, and at scale—without losing the human touch.
At Schaefer, we believe the best way to understand why people buy is simple: talk to them.
But real conversations are hard to scale. Scheduling interviews takes time. Doing them well takes skill. And doing enough of them to see the big picture? That gets expensive—fast.
That’s why we’re excited to share that we’ve acquired Interoo.ai, a smart interview platform that helps us have better conversations, with more people, in less time.
Interoo lets us send interview links to anyone—no need to schedule live calls. Participants answer questions on their own time, and the platform uses AI to dig deeper when something interesting comes up. Every interview is recorded, transcribed, and analyzed for patterns, so we never miss a theme, emotion, or insight.
This means we can now run 10x more interviews for the same cost. That gives our clients faster answers, richer insights, and more confidence in what’s really driving behavior.
Whether we’re doing surveys, interviews, or in-home product tests, Interoo makes our research sharper, faster, and more human.
We’re still a small, senior-led team—and we like it that way. This just helps us do more of what we do best: talk to real people, find the truth, and turn it into strategy that works.
Welcome to the team, Interoo.
Want stronger insights without the wait?
With Interoo, we can now run 10x more interviews—so you get clearer answers, faster. No more waiting weeks for research to catch up to your decisions. Let’s get to the real reasons your customers buy—and build strategy that actually works.
Seth Waite
Partner & Buyer Psychologist
