Why Schaefer Is Different

Most agencies want to wow you with a pitch.
We want to give you the truth.

We started Schaefer after years inside food and beverage companies—on the marketing team, in the boardroom, working with agencies, and trying to make sense of it all. And what we saw over and over was this: marketing was full of activity, but light on clarity.

Research got skipped. Strategy lived in someone’s head.
And big budgets were being spent without anyone knowing what was working or why.

So we built the company we always wished we could hire.

We focus on what matters most

We don’t do creative. We don’t buy media.
We focus on the hard part that comes first:
Understanding why people buy—and building strategy from there.

Our work is rooted in buyer psychology, deep research, segmentation, and testable strategy.
It’s not just a deck. It’s a plan that helps you move faster, waste less, and grow confidently.

We don’t bring fluff—we bring focus

We won’t fill your inbox with jargon.
We won’t flood your team with junior staff.
And we don’t make you guess who’s doing the work.
We’re a small, senior-only team that works shoulder-to-shoulder with yours.

That means clear communication, quick pivots, fast answers, and honest thinking.
No drama. No hierarchy. No disappearing acts.

We make strategy real

Strategy is only useful if it gets used.
So we document it clearly.
We test it in the real world.
And we build it in a way that your team and agency can actually run with.

We help you stop guessing, stop spinning, and start moving.

We don’t follow trends. We follow motivation.

Our job isn’t to impress. It’s to understand.
What your customers feel.
What they remember.
What makes them stop, click, buy, and come back.

We do the hard work of listening, researching, and finding the truth, so your brand can act on it.

This is why brands work with Schaefer.

Because they’re done with noise.
Done with waste.
And ready to do strategy that actually works.