Rebuilding a legacy organic brand’s digital strategy

Client

Confidential

Timeline

16 weeks

Services

Strategy

Better targeting, smarter channels, and a whole new outcome drives 92.6% lower cost per acquisition and 6x more conversions.

This organic food brand had a strong product lineup and national presence, but digital growth had stalled.

We were brought in to audit their strategy and identify what was holding them back. The brand’s campaigns were outdated, their targeting was too broad, and they were missing critical opportunities across newer channels. We re-segmented their audience, built a strategy aligned with modern buyer behavior, and introduced new ways to reach them. The results were dramatic: a 92.6% drop in cost per acquisition and a 6x increase in conversions—all without increasing ad budgets.

Challenge

The brand had lost digital momentum. Campaigns were underperforming, and growth had slowed despite strong retail placement and products.

Challenge

The brand had lost digital momentum. Campaigns were underperforming, and growth had slowed despite strong retail placement and products.

Challenge

The brand had lost digital momentum. Campaigns were underperforming, and growth had slowed despite strong retail placement and products.

Solution

We ran a full strategy audit, rebuilt their targeting through sharper segmentation, and added new distribution channels to reach the right customers.

Solution

We ran a full strategy audit, rebuilt their targeting through sharper segmentation, and added new distribution channels to reach the right customers.

Solution

We ran a full strategy audit, rebuilt their targeting through sharper segmentation, and added new distribution channels to reach the right customers.

Cost per acquisition dropped 92.6%, and conversions increased 6x—giving a legacy brand new energy and results in digital.

Cost per acquisition dropped 92.6%, and conversions increased 6x—giving a legacy brand new energy and results in digital.

Cost per acquisition dropped 92.6%, and conversions increased 6x—giving a legacy brand new energy and results in digital.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.