Rebuilding a legacy organic brand’s digital strategy
Better targeting, smarter channels, and a whole new outcome drives 92.6% lower cost per acquisition and 6x more conversions.
This organic food brand had a strong product lineup and national presence, but digital growth had stalled.
We were brought in to audit their strategy and identify what was holding them back. The brand’s campaigns were outdated, their targeting was too broad, and they were missing critical opportunities across newer channels. We re-segmented their audience, built a strategy aligned with modern buyer behavior, and introduced new ways to reach them. The results were dramatic: a 92.6% drop in cost per acquisition and a 6x increase in conversions—all without increasing ad budgets.