Better-For-You Brand Brings Innovative Product to Market via Multi-Stage Research

Client

Confidential

Timeline

8 Weeks (expedited)

Services

Research

A fast, focused path to product-market fit

This better-for-you brand had a bold idea for an innovative new product, but needed real answers before moving forward. We ran a two-stage national survey of over 16,000 consumers in their target market. Stage one clarified the market landscape, identified key segments, and surfaced whitespace positioning. Stage two validated the client’s concept and confirmed it met the needs of high-potential customers.

The result was a fast, clear go-to-market path grounded in buyer psychology, deep segmentation, and real customer motivation—all delivered in just eight weeks.

Challenge

The client needed to quickly test and validate a new product concept—but lacked clarity around segments, demand, and positioning.

Challenge

The client needed to quickly test and validate a new product concept—but lacked clarity around segments, demand, and positioning.

Challenge

The client needed to quickly test and validate a new product concept—but lacked clarity around segments, demand, and positioning.

Solution

We surveyed over 16,000 consumers across two phases—first to map the market and define segments, then to validate product-market fit and messaging.

Solution

We surveyed over 16,000 consumers across two phases—first to map the market and define segments, then to validate product-market fit and messaging.

Solution

We surveyed over 16,000 consumers across two phases—first to map the market and define segments, then to validate product-market fit and messaging.

Result

The brand gained deep insight into why people would buy, clear target segments, and a confident greenlight for launch—all within an expedited 8-week timeline.

Result

The brand gained deep insight into why people would buy, clear target segments, and a confident greenlight for launch—all within an expedited 8-week timeline.

Result

The brand gained deep insight into why people would buy, clear target segments, and a confident greenlight for launch—all within an expedited 8-week timeline.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.