Better-For-You Brand Brings Innovative Product to Market via Multi-Stage Research
A fast, focused path to product-market fit
This better-for-you brand had a bold idea for an innovative new product, but needed real answers before moving forward. We ran a two-stage national survey of over 16,000 consumers in their target market. Stage one clarified the market landscape, identified key segments, and surfaced whitespace positioning. Stage two validated the client’s concept and confirmed it met the needs of high-potential customers.
The result was a fast, clear go-to-market path grounded in buyer psychology, deep segmentation, and real customer motivation—all delivered in just eight weeks.