Helping a Global Dessert Brand Enter New Market

This industry giant, owned by a multinational food conglomerate, was preparing to enter a new continent for the first time. Despite their size, they had never launched in a market this distinct and needed answers fast. We conducted a complete market study in just four weeks, helping them understand product-market fit, customer segments, messaging, pricing, and even where to launch, down to the zip code.

Our work revealed not only the top-performing customer segments but also surprising pitfalls: audiences that looked like winners but would have drained the budget. The result was a confident go-to-market plan backed by real data, not assumptions.