E-commerce strategy audit for a multi-billion food distributor

This food & beverage distributor had scale—but needed sharper strategy across its digital channels. We ran a full audit of their e-commerce platforms, emails, SMS, and on-site messaging to find opportunities to improve conversion and increase repeat purchases. By mapping each touchpoint to real buyer motivators, we identified gaps in how the brand was speaking to customer needs. The result was a clear roadmap for both the internal team and their agency partner to refocus on what actually drives behavior—and unlock the next stage of growth.