Segment Strategy Overhaul Drives 4x Sales Increase in Six Months

Client

Confidential

Timeline

8 Weeks

Services

Strategy

The right message, communicated to the right customer, 4x’d sales results.

This consumer brand had hit a wall—sales were flat, despite a healthy marketing budget. We stepped in to understand why.

Through surveys, interviews, and deep segmentation analysis, we discovered the problem: their current marketing efforts were targeting low-intent customer groups, while several high-potential segments were being completely overlooked. A big part of the problem is that they had removed key segments do to demographic data rather than focusing their segments on motivators and likelihood to buy.

We built a strategy around the real buyers—the ones most likely to try, buy, and stick around. The result? A 4x lift in sales from the exact same marketing budget, driven by smarter targeting and segment-specific messaging.

Challenge

Sales had stalled, and the brand’s budget was spread across low-performing customer segments without clear ROI.

Challenge

Sales had stalled, and the brand’s budget was spread across low-performing customer segments without clear ROI.

Challenge

Sales had stalled, and the brand’s budget was spread across low-performing customer segments without clear ROI.

Solution

We ran consumer interviews, surveys, and segmentation analysis to uncover the high-intent buyers and built a strategy tailored to them.

Solution

We ran consumer interviews, surveys, and segmentation analysis to uncover the high-intent buyers and built a strategy tailored to them.

Solution

We ran consumer interviews, surveys, and segmentation analysis to uncover the high-intent buyers and built a strategy tailored to them.

Result

The brand saw a 4x increase in sales in six months—without increasing budget—by focusing only on the segments that actually drove growth.

Result

The brand saw a 4x increase in sales in six months—without increasing budget—by focusing only on the segments that actually drove growth.

Result

The brand saw a 4x increase in sales in six months—without increasing budget—by focusing only on the segments that actually drove growth.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.

Contact

We help you move from gut feel to grounded.

Not sure where to begin? That’s okay. Reach out—we’ll meet you where you are.