Segment Strategy Overhaul Drives 4x Sales Increase in Six Months
The right message, communicated to the right customer, 4x’d sales results.
This consumer brand had hit a wall—sales were flat, despite a healthy marketing budget. We stepped in to understand why.
Through surveys, interviews, and deep segmentation analysis, we discovered the problem: their current marketing efforts were targeting low-intent customer groups, while several high-potential segments were being completely overlooked. A big part of the problem is that they had removed key segments do to demographic data rather than focusing their segments on motivators and likelihood to buy.
We built a strategy around the real buyers—the ones most likely to try, buy, and stick around. The result? A 4x lift in sales from the exact same marketing budget, driven by smarter targeting and segment-specific messaging.