We've successfully launched and scaled multiple food and beverage brands online, from startups to established companies. We understand the unique challenges and opportunities in ecommerce. Our experience includes design and developing the entire site for new e-commerce stores or complete re-designs. We've built and managed sites on Shopify (we're a partner 💛), BigCommerce, Wordpress, Oracle Commerce, and more. We've got experience with blending online purchases with driving customers in-store.

At Schaefer, we take a multi-pronged approach to successfully launching and scaling Food & Beverage products across platforms like Amazon, Walmart, and other 3rd party marketplaces. Our strategy includes meticulous market research to understand your target audience, competitive landscape, and unique selling proposition.

We implement a robust SEO and PPC strategy to ensure your products appear in front of the right eyes. Leveraging data analytics, we continually monitor KPIs and optimize for performance. From managing product listings and inventory to implementing customer review strategies, we've got it covered. Our team has a deep understanding of marketplace algorithms and consumer behavior. Coupled with our experience across the retail & e-commerce ecosystem from working with giants like Walmart, Sam's Club, HEB, Zappos, and Dot Foods, we're well-equipped to navigate the complexities of different platforms. The end result? Increased visibility, accelerated sales, and a brand presence that resonates with your customer base.

We collaborate closely with supply chain partners and leverage real-time data to make adjustments as needed, ensuring optimal inventory levels and minimizing waste. We take the quality of the perishable items seriously and will communicate if we do not believe that a strategy will deliver the best product to customers every time.

For Food & Beverage brands, acquiring and retaining customers online is a multi-faceted challenge that requires an equally multi-faceted strategy. At Schaefer, we approach this through a combination of data-driven decision-making, creative branding, and tactical execution.

For customer acquisition, we leverage our extensive experience with SEO, SEM/PPC, and social media advertising to target customers where they are most active. We also utilize market research to understand consumer behavior, trends, and unmet needs, tailoring our messaging to address those specific pain points. Our growth hacking techniques, backed by our deep understanding of e-commerce algorithms, ensure that we’re not just driving traffic but converting it.

As for retention, we understand that Food & Beverage brands require a nuanced touch, given the frequency of repeat purchases. We implement loyalty programs, subscription models, and personalized communication strategies, like tailored email campaigns and retargeting, to keep your brand top-of-mind. Additionally, we use predictive analytics to identify potential churn and address it proactively.

Our work doesn't stop at acquisition and retention; we focus on maximizing customer lifetime value. By analyzing purchasing behaviors, we are able to cross-sell and up-sell effectively, ensuring that customers remain engaged and satisfied long-term. In summary, Schaefer's approach is not just about driving conversions but building meaningful, lasting relationships with your customers.

Absolutely, we have several case studies that demonstrate substantial growth in both customer acquisition and sales revenue for our Food & Beverage clients. View our Food & Beverage Case Studies

We treat digital marketing as a synergistic ecosystem, especially when it comes to e-commerce for marketing Food & Beverage brands. Each component—SEO, SEM, paid social, and email marketing—doesn't just operate in isolation; they all feed into a unified strategy aimed at both short-term gains and long-term brand building.

Starting with SEO, our team focuses on keyword research tailored to the Food & Beverage industry and your specific product offerings. This isn't just about ranking high on Google; it's about ensuring that the traffic is relevant and conversion-oriented.

For SEM, we develop highly targeted campaigns that go beyond simple keyword matching. We dig into buyer intent, seasonality, and competitive landscape to ensure your ad spend yields the maximum ROI. Dynamic retargeting is a key tool in our arsenal here.

Paid social is where we let your brand personality shine. By targeting lookalike audiences and employing A/B testing, we can tailor our messaging and creative elements to resonate with your target demographic. Think of this as creating a virtual aisle that leads straight to your checkout page.

As for email marketing, we go beyond mere newsletters. We develop segmented campaigns aimed at customer retention, re-engagement, and personalized recommendations. Drip campaigns based on user behavior, cart abandonment strategies, and loyalty programs are just a few ways we keep your audience engaged and coming back for more.

Each of these elements is data-driven. We continuously monitor KPIs, iterate, and optimize to ensure we're not just meeting but exceeding your objectives. That’s the Schaefer way of doing digital marketing.

At Schaefer, we excel in crafting e-commerce funnels that seamlessly guide customers towards upsell and cross-sell opportunities. We analyze customer behavior and product relationships to strategically place these options at key touch points throughout the shopping journey. Our approach focuses on delivering value to the customer while simultaneously increasing average order values and boosting revenue. We apply data-driven insights to continually optimize these funnels, ensuring they are aligned with the brand's goals and customer expectations.