Jim Bean bottle with mason jar
pink Blackberry bramble beverage can packaging
Cup of Broth from the top
Brisket with bbq sauce from ecommerce meat subscription

We help growing food & beverage brands hit their revenue targets.
Predictably.

You've cooked up a great product—now let's serve it to the masses. At Schaefer, we specialize in growth for Food & Beverage CPG companies. Whether you're a startup snack brand or an established beverage giant, we've got the sauce to take you to the next level.

Whole Foods

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Lost Forty

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Dot Foods

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Bone Brewhouse

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Meatworks

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Whole Foods

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Lost Forty

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Dot Foods

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Bone Brewhouse

/

Meatworks

/

Whole Foods

/

Lost Forty

/

Dot Foods

/

Bone Brewhouse

/

Meatworks

/

Whole Foods

/

Lost Forty

/

Dot Foods

/

Bone Brewhouse

/

Meatworks

/

Whole Foods

/

Lost Forty

/

Dot Foods

/

Bone Brewhouse

/

Meatworks

/

Why Food & Bev Companies Choose Schaefer

Setting the table for growth by crafting success stories, one bite at a time.

In the fast-moving world of Food & Beverage CPG, you don't just need another agency; you need a partner in growth. That's where Schaefer comes in. We bring a blend of expertise, strategy, and creativity to help your brand truly shine on the shelf and beyond.

Bespoke Strategies

Cookie-cutter solutions don't cut it. We provide personalized growth strategies that fit exactly where you're at in the market. Whether you're looking to carve out another percent of market share or disrupt a category.

Boutique Pricing

You don't need a champagne budget to get top-tier results. With Schaefer, you'll get big-league capabilities at a price that won't break the bank. Giving you more budget to spend on product development and new customer acquisition.

Full-Service

From market research to marketing execution and ongoing optimization, our revenue generation services help CPG's solve their growth and strategy problems. Supercharging revenue with revenue R&D, strategic sales, and marketing.
What we'Ve doNE

Case Studies

Our Food & Bev Services

Our Revenue Generation Services

Boosting your brand with data-driven strategies, from in-store to e-commerce, for measurable market impact. We wire together your entire food and beverage ecosystem of sales and marketing, plan backward from your revenue targets, and let data steer the growth across all channels.

We’re generating higher conversion rates, between 6%–8% on our ads, which is a great number for us. We’re exceeding the industry’s best practices and standard for impressions and click rates by leaps and bounds.

Mark Kinsley

President of Englander

The goals we set for our first months were reached within the first week. We consistently outperformed cost-per-acquisition metrics in our industry and haven’t had any trouble gaining new customers. That’s our greatest success so far; especially considering we started with zero.

Michael King

Founder and CEO of Family Works

Schaefer Digital understands how to deliver on schedule, they identify potential roadblocks early in the process. Allowing us to achieve record paid search performance and strong SEO performance.

Elliot Baldini

CMO of School of Rock
Schaefer Digital is hands-down one of the most valuable assets to our team.

Celi Birke

Unigroup, Sr. Brand Director
Schaefer developed our complete strategy. They managed the execution flawlessly and offered comprehensive reporting to guide us to completion.

Gerry Wienholt

Owner and Founder of Yoga Pod Boulder
Who We Are

About Schaefer

Navigating the Food & Beverage industry is a feat that demands more than just good taste; it calls for a keen understanding of the Consumer Packaged Goods (CPG) landscape, strategic partnerships, and an agile approach to ever-changing market dynamics. This is where Schaefer steps in, a guiding light amid the complexity.

Expert CPG Marketers

Our legacy of success is deeply rooted in our work with Food & Beverage companies. Whether you’re a startup entering the market or an established brand looking to disrupt, we bring our rich portfolio of skills and experiences to make you the star of the shelf.

We Understand Retailers

Our relationships across the retail ecosystem give you a competitive edge. We've worked for retailers like Walmart, Sam's Club, and HEB throughout our careers to help CPG brands sell more products. From shopper marketing, content & email campaigns, data, strategy, and more.

We Know E-Commerce

On the digital side, we've spearheaded impactful e-commerce strategies with digital retailers like Zappos and Dot Foods, ensuring that your products reach the widest audience while optimizing for profitability. We know the platforms and growth strategies intimately.

Frequently Asked Questions

What's your experience in the Food & Beverage sector, specifically e-commerce?

We've successfully launched and scaled multiple food and beverage brands online, from startups to established companies. We understand the unique challenges and opportunities in ecommerce. Our experience includes design and developing the entire site for new e-commerce stores or complete re-designs. We've built and managed sites on Shopify (we're a partner 💛), BigCommerce, Wordpress, Oracle Commerce, and more. We've got experience with blending online purchases with driving customers in-store.

What about Food & Beverage products on Amazon, Walmart, and 3rd party marketplaces?

At Schaefer, we take a multi-pronged approach to successfully launching and scaling Food & Beverage products across platforms like Amazon, Walmart, and other 3rd party marketplaces. Our strategy includes meticulous market research to understand your target audience, competitive landscape, and unique selling proposition.

We implement a robust SEO and PPC strategy to ensure your products appear in front of the right eyes. Leveraging data analytics, we continually monitor KPIs and optimize for performance. From managing product listings and inventory to implementing customer review strategies, we've got it covered. Our team has a deep understanding of marketplace algorithms and consumer behavior. Coupled with our experience across the retail & e-commerce ecosystem from working with giants like Walmart, Sam's Club, HEB, Zappos, and Dot Foods, we're well-equipped to navigate the complexities of different platforms. The end result? Increased visibility, accelerated sales, and a brand presence that resonates with your customer base.

How do you deal with supply chain issues as they relate to perishable items in e-commerce?

We collaborate closely with supply chain partners and leverage real-time data to make adjustments as needed, ensuring optimal inventory levels and minimizing waste. We take the quality of the perishable items seriously and will communicate if we do not believe that a strategy will deliver the best product to customers every time.

How does Schaefer approach customer acquisition and retention for Food & Beverage?

For Food & Beverage brands, acquiring and retaining customers online is a multi-faceted challenge that requires an equally multi-faceted strategy. At Schaefer, we approach this through a combination of data-driven decision-making, creative branding, and tactical execution.

For customer acquisition, we leverage our extensive experience with SEO, SEM/PPC, and social media advertising to target customers where they are most active. We also utilize market research to understand consumer behavior, trends, and unmet needs, tailoring our messaging to address those specific pain points. Our growth hacking techniques, backed by our deep understanding of e-commerce algorithms, ensure that we’re not just driving traffic but converting it.

As for retention, we understand that Food & Beverage brands require a nuanced touch, given the frequency of repeat purchases. We implement loyalty programs, subscription models, and personalized communication strategies, like tailored email campaigns and retargeting, to keep your brand top-of-mind. Additionally, we use predictive analytics to identify potential churn and address it proactively.

Our work doesn't stop at acquisition and retention; we focus on maximizing customer lifetime value. By analyzing purchasing behaviors, we are able to cross-sell and up-sell effectively, ensuring that customers remain engaged and satisfied long-term. In summary, Schaefer's approach is not just about driving conversions but building meaningful, lasting relationships with your customers.

Do you have case studies of your e-commerce strategies for similar brands?

Absolutely, we have several case studies that demonstrate substantial growth in both customer acquisition and sales revenue for our Food & Beverage clients. View our Food & Beverage Case Studies

How do you handle digital marketing for e-commerce — SEO, SEM, paid social, and email?

We treat digital marketing as a synergistic ecosystem, especially when it comes to e-commerce for marketing Food & Beverage brands. Each component—SEO, SEM, paid social, and email marketing—doesn't just operate in isolation; they all feed into a unified strategy aimed at both short-term gains and long-term brand building.

Starting with SEO, our team focuses on keyword research tailored to the Food & Beverage industry and your specific product offerings. This isn't just about ranking high on Google; it's about ensuring that the traffic is relevant and conversion-oriented.

For SEM, we develop highly targeted campaigns that go beyond simple keyword matching. We dig into buyer intent, seasonality, and competitive landscape to ensure your ad spend yields the maximum ROI. Dynamic retargeting is a key tool in our arsenal here.

Paid social is where we let your brand personality shine. By targeting lookalike audiences and employing A/B testing, we can tailor our messaging and creative elements to resonate with your target demographic. Think of this as creating a virtual aisle that leads straight to your checkout page.

As for email marketing, we go beyond mere newsletters. We develop segmented campaigns aimed at customer retention, re-engagement, and personalized recommendations. Drip campaigns based on user behavior, cart abandonment strategies, and loyalty programs are just a few ways we keep your audience engaged and coming back for more.

Each of these elements is data-driven. We continuously monitor KPIs, iterate, and optimize to ensure we're not just meeting but exceeding your objectives. That’s the Schaefer way of doing digital marketing.

What's your experience effectively upselling and cross-selling Food & Beverage products?

At Schaefer, we excel in crafting e-commerce funnels that seamlessly guide customers towards upsell and cross-sell opportunities. We analyze customer behavior and product relationships to strategically place these options at key touch points throughout the shopping journey. Our approach focuses on delivering value to the customer while simultaneously increasing average order values and boosting revenue. We apply data-driven insights to continually optimize these funnels, ensuring they are aligned with the brand's goals and customer expectations.

Do you offer A/B testing and data analytics to optimize e-commerce performance?

Yes, constant optimization is in our DNA. We utilize A/B testing and deep analytics to tweak and refine our strategies.

Can you help me with e-commerce content, including product descriptions, reviews, etc?

We produce compelling, SEO-friendly content that not only informs but also engages, persuades, and entertains, enhancing brand loyalty. We can solve all your product listing needs.

How flexible are your services?

We pride ourselves on our flexibility and consultative approach. Our services are fully customizable to meet your unique challenges and objectives. We build the right strategy for your food & beverage brand to meet your objectives.

top PPC Company Clutch Nevada 2023
Top Ecommerce Marketing Agency in Nevada 2023
top marketing strategy company Clutch Women Owned 2023
top digital marketing company Clutch Nevada 2023
Certified Women's Business Enterprise
Better Business Bureau Accredited Business
Top Advertising Agency in Henderson
Upcity Best of Nevada Winner 2022
Hubspot Solutions Partner Badge

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