Let’s nail your
consumer growth goals together
Schaefer is a boutique research and marketing strategy firm.
We help specialty food and beverage brands grow their businesses via consumer channels.
Rated 4.9/5
On Clutch.co
Let’s nail your
consumer growth goals together
We help specialty food companies reach their growth goals by providing in-depth research, strategic planning, and detailed go-to-market playbooks.
Rated 4.9/5
On Clutch.co
Let’s nail your
consumer growth goals together
Schaefer is a boutique research and marketing strategy firm. We help specialty food and beverage brands grow their businesses via consumer channels.
Rated 4.9/5
On Clutch.co
Our Services
You can’t afford for your go-to-market approach to flop with consumers.
That's where we come in — we help specialty food and beverage brands launch and expand with confidence by providing in-depth research, strategic planning, and go-to-market playbooks.
RESEARCh
Most research is subpar —
it’s either outdated, non-existent, or so academic that it isn’t useful.
Most research is subpar — it’s either outdated, non-existent, or so academic that it isn’t useful.
Most research is subpar — it’s either outdated, non-existent, or so academic that it isn’t useful.
Others might give you an overly academic report; we believe in transparency and tangible results, which is why we give you the data and perspective you need to answer the who, what, why, and when.
Services
Market Research
Product Research
Customer Research
Competitor Research
Pricing Research
Deliverables
Deliverables
Surveys
Interviews
Observations
Reports
STRATEGY
Unreliable research often leads to superficial and inaccurate GTM planning processes.
Only the top 1% of brands ask the right questions or push themselves hard enough to get the foundational stuff right — which is why we will. Get the blueprint you need to develop a clear, objective foundation, including target audience, value proposition and offer, and messaging and promotional strategies for influencing profitable customer action.
Services
Audience Strategy
Positioning Strategy
Messaging Strategy
Marketing Strategy
Deliverables
Planning Templates
Working Sessions
Decks, Docs, etc.
STRATEGY
Unreliable research often leads to superficial and inaccurate GTM planning processes.
Only the top 1% of brands ask the right questions or push themselves hard enough to get the foundational stuff right — which is why we will. Get the blueprint you need to develop a clear, objective foundation, including target audience, value proposition and offer, and messaging and promotional strategies for influencing profitable customer action.
Services
Audience Strategy
Positioning Strategy
Messaging Strategy
Marketing Strategy
Deliverables
Planning Templates
Working Sessions
Decks, Docs, etc.
Delivery
Inaccurate planning leaves execution teams struggling to turn strategy decks into focused campaigns.
We’ll give you a clear, shareable playbook to show you and your team(s) exactly what ‘great’ marketing looks like for your specific use case, including how to execute, and how to measure success. Think brand style guides for marketing execution.
Services
Strategy Hand-Off
Execution Set-Up
Ongoing Consultation
Deliverables
Detailed Playbooks
Recorded Trainings
Working Sessions
Delivery
Inaccurate planning leaves execution teams struggling to turn strategy decks into focused campaigns.
We’ll give you a clear, shareable playbook to show you and your team(s) exactly what ‘great’ marketing looks like for your specific use case, including how to execute, and how to measure success. Think brand style guides for marketing execution.
Services
Strategy Hand-Off
Execution Set-Up
Ongoing Consultation
Deliverables
Detailed Playbooks
Recorded Trainings
Working Sessions
does it work?
What Clients are Saying
”What impressed us most about Schaefer was their meticulous attention to detail.”
Schaefer delivered all requested metrics and identified additional key insights, greatly exceeding our expectations. Their findings included detailed demographic data, market demand, consumer preferences, and barriers to entry, all critical for refining our U.S. market strategy. These outcomes have directly shaped our product positioning and marketing approaches, ensuring a strong launch. We are thoroughly satisfied with their performance and will collaborate with them again in the future.
(Confidential)
CEO @ Wholesale Coffee Supplier
"With Schaefer, we are assured ONLY senior level care, insight, and idea leadership.
I can count on one hand how many times I have been compelled to complete a reference on behalf of one our partners. This is not a function of poor, average or even great performance. It is a discernment that only truly exceptional performance should be recognized at this level. Today I am making the exception to recognize the efforts of Schaefer. With Schaefer, we are assured ONLY senior level care, insight, and idea leadership. While they have been a partner across several projects the execution of our Market Study was nothing short of awesome. They surpassed EVERY expectation we set delivering insights into our products, our categories, our existing customers, and even new channels that are now driving our business growth. Most importantly they are genuinely invested and passionate about the success of my Stampede Family. There is nothing more important to me than ensuring the 2300 families that support Stampede Culinary Partners continue to learn, growth and thrive in what has become an increasingly challenging business environment. Schaefer through design and execution of the Market Study helped us craft a powerful path to ensure the continuity of our team through accelerated profitable growth. From the entire Stampede Culinary Partners team...THANK YOU!
Brock Furlong
President & CEO @ Stampede Culinary Partners
"A game changer for our digital marketing strategy. "
Schaefer has been a game changer for Straus Family Creamery’s digital marketing strategy. The Schaefer team brings innovative ideas and technical expertise to match Straus’ goal of increasing brand awareness. Bonus – Schaefer is a fun, approachable, organized, and responsive team.
Meryl Marr
VP of Marketing @ Straus Family Creamery
want to get a second opinion?
You might need us if…
You’re a specialty foods brand with a LOT riding on consumer growth, and you’re not 100% confident in your approach —
or, you’re simply looking for a helpful second opinion.
You’re a specialty foods brand with a LOT riding on DTC growth, and you’re not 100% confident in your approach — or, you’re simply looking for a helpful second opinion.
1
You’re looking to reach a new, untapped customer segment
with an existing product
You’re looking to reach a new, untapped customer segment with an existing product
2
You’re expanding and entering
a new, geographic market with
an existing product
You’re expanding and entering a new, geographic market with an existing product
3
You’re looking to develop or market a new product to an existing customer segment
4
You’re unsure if a market exists for a potentially new, yet-to-be-developed product
5
You’re unsure (or unconvinced) where your highest-potential growth opportunities might lie
want to get a second opinion?
You might need us if…
You’re a specialty foods brand with a LOT riding on consumer growth, and you’re not 100% confident in your approach —
or, you’re simply looking for a helpful second opinion.
1
You’re looking to reach a new, untapped customer segment
with an existing product
2
You’re expanding and entering
a new, geographic market with
an existing product
3
You’re looking to develop or market a new product to an existing customer segment
4
You’re unsure if a market exists for a potentially new, yet-to-be-developed product
5
You’re unsure (or unconvinced) where your highest-potential growth opportunities might lie
FAQ
We have answers.
Who will I be working with?
What does it cost?
What do I get at the end of the process?
Who should be involved from my team?
Can Schaefer just do the market research only?
Can Schaefer just do our marketing (i.e. execution)?
How long does the process take?
How do we get started?
Who will I be working with?
What does it cost?
What do I get at the end of the process?
Who should be involved from my team?
Can Schaefer just do the market research only?
Can Schaefer just do our marketing (i.e. execution)?
How long does the process take?
How do we get started?
FAQ
We have answers.
Who will I be working with?
What does it cost?
What do I get at the end of the process?
Who should be involved from my team?
Can Schaefer just do the market research only?
Can Schaefer just do our marketing (i.e. execution)?
How long does the process take?
How do we get started?
CONTACT
Get in Touch
Fill out the form below and we’ll get back to you ASAP.
hey@schaefer.co
CONTACT
Get in Touch
Fill out the form below and we’ll get back to you ASAP.
hey@schaefer.co
CONTACT
Get in Touch
Fill out the form below and we’ll get back to you ASAP.
hey@schaefer.co
