Hi 👋 Food & Beverage

Let's fix your precision marketing strategy

Let's fix your precision marketing strategy

Schaefer is a boutique marketing consultancy that helps food and beverage companies identify their highest-value potential customers and market to them effectively.

Schaefer is a boutique marketing consultancy that helps food and beverage companies identify their highest-value potential customers and market to them effectively.

Reserve your sprint

Reserve your sprint

(Booking in October)

See How It Works

Precision Marketing Sprint

Precision Marketing Sprint

Precision Marketing Sprint

A focused process designed to help you identify your highest-value customer segments and rewire your marketing strategy to speak directly to them.

A focused process designed to help you identify your highest-value customer segments and rewire your marketing strategy to speak directly to them.

A focused process designed to help you identify your highest-value customer segments and rewire your marketing strategy to speak directly to them.

What you get:

Comprehensive Segmentation Study

Comprehensive Segmentation Study

We identify your highest-value customer segments
via hands-on research, including key motivations and a segmentation map you can build your strategy around.

We identify your highest-value customer segments via hands-on research, including key motivations and a segmentation map you can build your strategy around.

Marketing Strategy (By Segment)

Marketing Strategy

(By Segment)

We build a clear, actionable marketing plan mapped to
your highest-value segments—channel by channel

We build a clear, actionable marketing plan mapped to your highest-value segments—channel by channel

Targeted Testing (By Segment)

Targeted Testing

(By Segment)

We test our strategies with real buyers to validate what works before you scale—delivering a clear testing plan, real results, and a summary you can act on with confidence.

Live and Async Collaboration

Live and Async

Collaboration

Work directly with our senior team throughout—via live workshops and async check-ins—so you get fast responses, expert input, and a process built around your schedule.

"What impressed us most about Schaefer was their meticulous attention to detail. These outcomes have directly shaped our positioning and strong launch."

"What impressed us most about Schaefer was their meticulous attention to detail. These outcomes have directly shaped our positioning and strong launch."

Brock Furlong

CEO, Stampede Culinary Partners

“They surpassed every expectation we set delivering insights into our products, categories, customers, and even new channels that are driving growth.”

“They surpassed every expectation we set delivering insights into our products, categories, customers, and even new channels that are driving growth.”

Caleb Sexton

CEO, Flexnet Coffee Saas

“The results of the work were exciting. Our business is growing fast and we have to know our customer. Schaefer gave us new, actionable insights on our best customers.”

“The results of the work were exciting. Our business is growing fast and we have to know our customer. Schaefer gave us new, actionable insights on our best customers.”

Evie Fatz

CEO, Copow

"Schaefer has been a game changer for our digital marketing strategy. Bonus – Schaefer is a fun, approachable, organized, and responsive team."

"Schaefer has been a game changer for our digital marketing strategy. Bonus – Schaefer is a fun, approachable, organized, and responsive team."

Meryl Marr

VP, Straus Family Creamery

Do you have a precision marketing problem?

(Mentally… check all that apply)

You’re not totally sure who your best customer is—or why they buy

Your team has different answers when asked, “Who’s our target?”

You’re running marketing campaigns without segment-specific messaging

Your customer personas are outdated, vague, or based on assumptions

You’re spending money, but struggling to sell at the velocity you want

Our Solution

Book a sprint to identify your
highest-value potential customers and rewire your marketing strategy to speak to them

Book a sprint to identify your
highest-value potential customers and rewire your marketing strategy to speak to them

Book a sprint to identify your
highest-value potential customers and rewire your marketing strategy to speak to them

Stage 1

Stage 1

We identify your highest-value potential segments

We identify your highest-value potential segments

We analyze your current marketing and product mix while using our segmentation research model (surveys, interviews, in-home, and behavioral testing) to identify the best-fit customer groups based on buying motivations, not just demographics.

We analyze your current marketing and product mix while using our segmentation research model (surveys, interviews, in-home, and behavioral testing) to identify the best-fit customer groups based on buying motivations, not just demographics.

Stage 2

Stage 2

You choose the segments you'd like us to prioritize

You choose the segments you'd like us to prioritize

We help you prioritize the best-fit segments with the most potential and translate their motivations into clear messaging and positioning angles that actually move product.

We help you prioritize the best-fit segments with the most potential and translate their motivations into clear messaging and positioning angles that actually move product.

Stage 3

Stage 3

We run pilot campaigns to prove our strategies work

We run pilot campaigns to prove our strategies work

We deliver a segment strategy playbook that maps out who you’re targeting, what they care about, and how to speak to them. Then we prove that it all works by running small pilots.

We deliver a segment strategy playbook that maps out who you’re targeting, what they care about, and how to speak to them. Then we prove that it all works by running small pilots.

Want More Detail?

Here’s how the precision marketing sprint works

Meet The Schaefer Team

Meet The Schaefer Team

Hands-on, senior-level leadership

Hands-on, senior-level leadership

Hands-on,
senior-level leadership

Hands-on, senior-level leadership

Food and beverage research and marketing strategy partners in CPG, manufacturing, food service, and private equity.

Food and beverage research and marketing strategy partners in CPG, manufacturing, food service, and private equity.

Food and beverage research and marketing strategy partners in CPG, manufacturing, food service, and private equity.

Food and beverage research and marketing strategy partners in CPG, manufacturing, food service, and private equity.

Team

Sidnee Schaefer

Partner

Team

Sidnee Schaefer

Partner

Team

Sidnee Schaefer

Partner

Team

Sidnee Schaefer

Partner

Team

Seth Waite

Partner

Team

Seth Waite

Partner

Team

Seth Waite

Partner

Team

Seth Waite

Partner

Team

John Schnettgoecke

Lead

Team

John Schnettgoecke

Lead

Team

John Schnettgoecke

Lead

Team

John Schnettgoecke

Lead

Have More Questions?

FAQs

What kind of companies do you work with?

We work with food and beverage brands—CPG, manufacturers, foodservice, and restaurants. Most of our clients are doing $50M+ in revenue, but we also work with high-growth emerging brands and investor-backed teams.

Do you only work in food and beverage?

Yes. It’s all we do —and we like it that way. We know the space, the buyers, the pressure, and what actually drives results. We have a lot of proprietary data, models, and skills because of our specialization. Examples include Specialty Foodies and The Why People Buy Pyramid™.

Can you share case studies of your work with other food companies?

Many of the businesses we serve operate in highly competitive categories, which means we're often unable to share detailed case studies publicly. However, we'd be happy to answer your questions or discuss our work in more detail privately—just reach out to schedule a call with our team.

Can I get custom research done?

Yes, we do taste/texture research, pricing, concept, and even in-home usage testing. Reach out and we can discuss whatever you need and we can talk through our in-house process to get it done for you.